‘Cloudy’ available early for Sony Blu-ray owners

Sony announces exclusive, pre-street perk for eligible Blu-ray and HDTV owners.

Owners of Sony Blu-ray decks and Bravia HDTVs will be able to rent Sony Pictures’ animated film Cloudy with a Chance of Meatballs a full month before the Blu-ray release on January 5th.

Starting December 8th, eligible Sony consumers will be able to rent the film in high-definition on networked Bravia HDTVs and Blu-ray players for $24.95 for a 24-hour rental. Anyone who purchases and registers a Bravia HDTV or Blu-ray player between now and January 4th will be receive one 24-hour rental of the film for free.

“Given our breadth of content and strength in networked products, Sony is the first company to utilize its internet enabled TVs and other networked devices to stream feature films directly to consumers’ televisions prior to availability on DVD or Blu-ray,” said Hiro Kawano, SVP for Sony Electronics’ home division business.

The two-disc Blu-ray set for Cloudy with a Chance of Meatballs hits retailers on January 5th in the US and February 15th in the UK.

---