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Hoping to bridge the gap between the two formats, Universal Studios Home Entertainment announced that it was going to start producing dual-format “flipper” discs; home video releases that will include Blu-ray video on one side of the disc, and standard definition DVD on the other side.

The use of digital copies is common practice with marquee Blu-ray releases, but this is the first genuine attempt to combine both formats on a single disc.

The studio major is promising to debut the new “flipper” disc with its release of the Bourne trilogy, set for release in January 27th in the US and March 30th in the UK.

“Universal’s flipper discs are the perfect way for consumers to future-proof their collections while still enjoying their favorite movies on all their existing DVD players,” said Craig Kornblau, President of Universal Studios Home Entertainment.

“The flipper disc offers an easy way for viewers to convert to Blu-ray now or at any time in the future, confident in the fact they will be able to experience their home entertainment purchases in the highest quality picture and sound when they do.”

With rumors and speculation abound that the film industry will enact severe measures within the next year to avert lagging DVD sales, future proofing owners might squeeze a little more life from the aging format before the inevitable transition to Blu-ray.

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